Frankly, considering how "crunchy" and forward thinking Ben & Jerry's has been for nearly 40 years, it's surprising it took them this long to launch a non-dairy line. Ben & Jerry's has been an advocate of campaign finance reform, LGBT equality solar power, GMO labeling, fair trade, peace building and they have opposed the use of recombinant bovine growth hormone or rBGH.
Needless to say, it's a very welcome new line of products and I know thousands of people are dying for a Chunky Monkey, Chocolate Fudge Brownie, Coffee Caramel Fudge or P.B. & Cookies to appear in the frozen section of their nearest grocery store.
The four new products are made with almond milk (yum!), certified vegan brownies from a bakery in New York, and of course the remaining ingredients are fair trade certified.
I'm most looking forward to trying P.B. & Cookies, as my love affair with peanut butter has been going strong for as long as I can remember.
Just because these new vegan frozen desserts are without any animal by products, it doesn't mean they are free from fats. The Coffee Caramel Fudge has 240 calories and 12 g of fat for just a half cup, which is barely enough to get a taste. The P.B. & Cookies has 290 calories and 17 g of fat per half cup. So beware friends, vegan treats can still be as unforgiving on the waist line as non vegan treats.
Glamour Magazine also did a fact check on the vegan ice cream and told its readers that no, this new product line doesn't actually make them a health food.