The company said it would advocate for federal legislation requiring that all food and beverage companies simply and clearly label and GMOs. Campbell's said the U.S. government should provide a national standard for labeling requirements so that all consumers are informed about what they are eating.
"We have always believed that consumers have the right to know what’s in their food," Campbell's president and CEO Denise Morrison said in a statement. "GMO has evolved to be a top consumer food issue reaching a critical mass of 92 percent of consumers in favor of putting it on the label."
Campbell's created a website, www.whatsinmyfoodcom, to further inform consumers about how its products are made.
The Grocery Manufacturers Association continues to fight against mandatory labeling of GMOs.