The idea is that this off shoot of Whole Foods Market "will bring fresh, healthy food to a broader audience with a streamlined, quality-meets-value shopping experience," according to a press release. In other words, Whole Foods Market commonly referred to as "Whole Paycheck," will be offering lower-priced items.
"With each store, we’re looking to curate a unique experience," Jeff Turnas, president of 365 by Whole Foods Market, said in a statement.
The 365 concept is designed to cater to younger shoppers, the LA Times reported.
Whole Foods Market's 365 label is their store brand already featured on shelves across the nation. 365 by Whole Foods Market plans to open stores in Bellevue, Washington and Portland, Oregon in 2016 and up to 10 stores in 2017, the company said.